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Digital Marketing News & Views

Chuck Bankoff

Chuck Bankoff has been a Digital Marketing strategist since 1999 and is an International speaker, author and trainer to WSI Internet Consultants on 5 continents. Chuck manages a team of website development and web presence optimization specialists from the Kreative Webworks office in Capistrano Beach, CA. Join him on Google+
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Recent Posts

How Much Does Digital Marketing Cost?

Posted by Chuck Bankoff on Jul 4, 2017 9:44:00 AM

First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.

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Topics: Digital Marketing, Inbound Marketing

Digital Marketing isn’t a Menu, it’s a Strategy

Posted by Chuck Bankoff on Jun 19, 2017 6:53:57 PM

Digital Strategies… Interrelated & Codependent

Search rankings effect traffic. Visitor engagement influence search rankings. Social media traffic signals search engines. Content influences search and visitor engagement. Reviews effect conversions. Your website architecture effects your sites “stickiness”. And your calls-to-action affects your enrollment pipeline.

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Topics: Digital Marketing

“Lead Nurturing” and the Science of Patience

Posted by Chuck Bankoff on May 29, 2017 12:35:42 PM

The Power of Marketing Automation

Did you know that 79% of marketing leads never convert into sales? Then again, 100% of marriage proposals are declined on the first date. Maybe we should have gotten to know each other a little better first?

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Topics: Inbound Marketing, Prospecting

Whoever Has the Most Stars, Wins

Posted by Chuck Bankoff on May 22, 2017 5:25:56 PM

Online Reviews is a Competition

Admit it, you’re attracted to those 5-stars reviews just like a striped bass to a shiny fishing lore. Those gold stars are designed to elicit feelings of good will and success ever since your elementary school teacher placed that first sticker on your homework paper.

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Topics: Online Reputation

Charter School Marketing Tips

Posted by Chuck Bankoff on May 7, 2017 4:56:22 PM

Here’s a Tip… Answer the Phone!

Does your charter school, private school or college rely on phone calls to keep your enrollments up? Are you answering every call? Don’t worry, you have an answering machine, right? Sorry to disappoint you, but that’s not good enough. Here’s why…

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Topics: Business Management, School Marketing

6 Essential Tips for School Websites

Posted by Chuck Bankoff on Mar 19, 2017 5:11:05 PM

Why School Websites?

No particular reason, other than its easier to put things into perspective when you have something you can visualize. These six tips are universal, but charter schools, private schools and college marketing is a pet project of mine, so we have a lot of experience we can relate to.

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Topics: Website Design, School Marketing

Best Practices for Hiring SEO Consultants

Posted by Chuck Bankoff on Feb 27, 2017 5:47:24 PM

How to Hire for SEO…In Googles’ Own Words

About a year ago I wrote an eBook titled “The Digital Marketing Smell Test - How to Hire an Agency that Doesn’t Stink”.  It was written by a digital agency, about digital agencies. Frankly, it was all the stuff that the charlatans and pretenders don’t want you to ask about.

Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.

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Topics: SEO

Why Does Google cost more than Facebook?

Posted by Chuck Bankoff on Feb 20, 2017 5:23:53 PM

Which is your best investment?

Google and Facebook are both great marketing solutions, but they aren’t interchangeable. They each have their place in your marketing tool-kit, but depending on the stage of your buyer’s journey, one of them might be more appropriate than the other.

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Topics: Paid Advertising, Prospecting

Charter School Marketing, Digital v. Traditional

Posted by Chuck Bankoff on Jan 30, 2017 5:42:48 PM

Every Student has a Shelf Life

As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school.

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Topics: School Marketing

How Do I Choose the Best Domain Name?

Posted by Chuck Bankoff on Jan 22, 2017 6:58:59 PM

Digital Marketing 101: Domain Names

Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.

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Topics: Digital Marketing, Business Management


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