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Digital Marketing News & Views

Best Practices for Hiring SEO Consultants

Posted by Chuck Bankoff on Feb 27, 2017 5:47:24 PM

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How to Hire for SEO…In Googles’ Own Words

About a year ago I wrote an eBook titled “The Digital Marketing Smell Test - How to Hire an Agency that Doesn’t Stink”.  It was written by a digital agency, about digital agencies. Frankly, it was all the stuff that the charlatans and pretenders don’t want you to ask about.

Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.


Authors Note: Google recommends a website audit that covers some very specific things. I can do better than that. See my offer at the bottom of this article.


In this 11-minute video, Maile Ohye, a senior Google developer, recommends what to look for before hiring a search engine optimizer.  She covers a lot of ground in that 11 minutes.

 

 Here are a few highlights I jotted down:

  • There are no silver bullets: In most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefits.
  • Google emulates the user experience: Generally, what consumes like…Google likes.
  • Good SEOs will confirm their findings and their plans: Legitimate professionals will corroborate their recommendations with a description of the issues that need to be improved to help with ranking and the approach they prescribe to accomplish this task.
  • Shortcuts: Google has over 200 different ranking criterion that they weigh. Links from other website are one of them. Don’t buy links for the purpose of increasing page rank.
  • Website infrastructure: A good SEO will analyze your sites architecture as part of their analysis and recommendations.

The consultant, or agency should be able to identify and address:

  1. The issues
  2. Suggested improvements
  3. Estimate on the overall investment
  4. Estimated positive business impact

Probably the number one thing she addressed is the power of a professional Website Audit. She goes out of her way to suggest that it is worth paying for, and suggests that as part of their due-diligence, the SEO should review the site for issues relating to:

  1. Internal linking
  2. Crawlability
  3. URL parameters
  4. Server connectivity
  5. Response codes

Well, she one-upped me with that concise video, but I think we have the upper hand with the professional website audit. This is typically a fee based service, but we’re waiving the fee as part of the promotion for this article. Click on the link above to see what this is all about.

Website Audit Ahead >>>

Topics: SEO

Hubspot
Adobe-BUsiness-Catalyst
HTML5
CSS3
jQuery
Sharpspring
 
 

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