Thoughts on Wasting Everyone’s Time
I get the occasional RFP (Request For Proposal)…it says so, right there in the subject line of the email! Oh the thrill… our next best customer just sought us out for no particular reason. High fives all around!
With two parts anticipation, one part skepticism, and the ubiquitous drum roll playing faintly in the back of my head, I open it up. Which version will I get? The one with 6 pages of fill in the blanks with information that is easily obtainable on our website, followed by 11 pages of requirements based on outdated SEO techniques? Or perhaps it’s the hyper-focused version where the requirements are so rigid that only the incumbent agency could be qualified?