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Digital Marketing News & Views

Digital Marketing: Who’s in Charge of this Thing?

Posted by Chuck Bankoff on Jun 7, 2016 8:00:04 AM

Having a website is not a strategy. Neither is hope…

Websites don’t age gracefully. They just sort of get old. Websites don’t just get found because of divine intervention…somebody’s got to drive this thing.

You can hire an intern, hand it off to your staff, or hand it off to a professional. Each of these choices has their own unique advantages and repercussions.

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Topics: Digital Marketing, Business Management

Can I Show up more than once on Google?

Posted by Chuck Bankoff on May 18, 2016 6:00:10 PM

SERP 101: Cannibalizing a Google Search Results Page

If you pay attention, you might notice that when you search for something on Google, the results are broken into several very distinctive sections. If you do EVERYTHING right, you actually may be able to show up on several (if not all) of these sections. I can prove it.

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Topics: Digital Marketing, SEO

Local Listings for Local Business

Posted by Chuck Bankoff on May 1, 2016 7:15:20 AM

The Care and Feeding of Your Local Listings

Yes, local optimization is important even if you aren’t a local business. No, they don’t take care of themselves. In fact, I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings.

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Topics: Digital Marketing, SEO

The Wackiest Lead I Ever Got

Posted by Chuck Bankoff on Apr 24, 2016 8:50:29 AM

Angry Emoji Means Business

As a Digital Marketing firm, we feel obligated to eat our own dog food, or as my French associates would say "drink our own Champagne”. Like most businesses, we get leads from multiple sources. But I never got one before from an angry emoji.

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Topics: Digital Marketing, SEO, Online Reputation

PPC Strategies With Limited Budget

Posted by Chuck Bankoff on Mar 27, 2016 3:36:51 PM

PPC Strategies: Go Wide, or Go Deep?

Pay-Per-Click (PPC) is without exception, the single fastest way to get directly in front of consumers who are looking for your products and services. However it’s not without limitations and risks.

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Topics: Digital Marketing, Paid Advertising

6 Things You Need to Know about Google Removing PPC Results

Posted by Chuck Bankoff on Feb 24, 2016 7:54:20 PM

When Google Sneezes, I catch a cold

If you haven’t heard yet, Google is removing the paid search listings from the right side of the search results. My knee-jerk reaction was those B#st*rds! That will cause a supply and demand situation driving the cost of clicks through the roof. Not so fast….

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Topics: Digital Marketing, Paid Advertising

Is Free Consulting a Good Idea?

Posted by Chuck Bankoff on Jan 24, 2016 2:06:05 PM

Confidence is VERY Sexy... Don't you think?

In 1982, actor Jack Palance, who played many a manly man, did a Skin Bracer aftershave commercial where he boldly proclaimed “Confidence is very sexy…don’t you think?” Well yes I did, and I still do. In fact, I think confidence is an underrated marketing philosophy.

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Topics: Digital Marketing, Inbound Marketing, Online Reputation

My Digital Marketing “Best Of” List 2015

Posted by Chuck Bankoff on Dec 27, 2015 11:58:28 AM

My Self-Serving list of Digital Marketing Articles that I Wrote (part deux)

It’s that time of the year where I pat myself on the back and tell the world what a great job I did sharing my vast knowledge of digital marketing.  

Actually it’s just a busy this time of year and there’s nothing quicker than putting together a “best of” list. Here are the 6 most popular ones for the year: 

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Topics: Digital Marketing, Reputation Management, Inbound Marketing

10 Ways You're Doing Facebook Marketing Wrong

Posted by Chuck Bankoff on Dec 6, 2015 7:31:36 PM

Top 10 Things You Need to STOP Doing on Facebook Now!

Facebook is the most popular social media platform with over a billion active users. No wonder, if you are an Internet marketer, you will be using Facebook’s viral marketing tactics to grow your reach and visibility. But to ensure success of your marketing campaign, you must be able to spot the fine line between getting noticed for the right reasons and doing anything that bothers or annoys people. We’ve compiled a list of 10 things you should refrain from doing on Facebook before you start losing your customers.

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Topics: Digital Marketing, Social Selling, Inbound Marketing

Reusing Content for Marketing

Posted by Chuck Bankoff on Dec 1, 2015 10:27:08 AM

How to Reclaim “Premium” Content for Inbound Marketing

The concept of Inbound Marketing hinges on providing something so valuable that someone will trade their contact information for it. So enticing that they know they are going to have to hear from you again. Sound easy?

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Topics: Insider, Digital Marketing, Inbound Marketing

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