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Digital Marketing News & Views

Clean Your Cruft and Rank Higher in Google

Posted by Chuck Bankoff on Oct 2, 2016 3:33:46 PM

Cleanliness is Next to Googleness

Are you constantly adding new content to your website? Good! Google loves fresh new content…but they love quality over quantity even more.

The problem is, just adding new content without removing “thin” content pages with low user engagement, and duplicate or repetitious information about an important topic may be diluting your new quality content. This may be more serious than you think.

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Topics: Website Design, SEO, Google Analytics

Does PPC affect SEO?

Posted by Chuck Bankoff on Feb 7, 2016 12:45:39 PM

Should I do PPC and SEO at the Same Time?

Earlier in the week I got that exact question from a new client who wanted the instant gratification and ROI of paid advertising, but wanted assurances that he wasn’t going to have Google on his payroll forever. Here is my response:

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Topics: Paid Advertising, SEO, Google Analytics

Keyword Reports are for Fools and Insomniacs

Posted by Chuck Bankoff on Dec 20, 2015 6:06:27 PM

Are You Suffering from Keyword Anxiety?

The fact is, search engines are getting smarter and they are no longer fixated on individual keywords. They’re focused on user intent… and so should you.

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Topics: SEO, Stats & Analysis, Google Analytics

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