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Digital Marketing News & Views

“Lead Nurturing” and the Science of Patience

Posted by Chuck Bankoff on May 29, 2017 12:35:42 PM

The Power of Marketing Automation

Did you know that 79% of marketing leads never convert into sales? Then again, 100% of marriage proposals are declined on the first date. Maybe we should have gotten to know each other a little better first?

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Topics: Inbound Marketing, Prospecting

Inbound Marketing Simplified by a Story

Posted by Chuck Bankoff on Sep 18, 2016 11:39:51 AM

Inbound Made Easy…

Sometimes it’s just easier to understand how something works by putting yourself in the place of someone who’s living it.  I was just looking for a way to simplify our Inbound Marketing strategy to a new client, and it accidentally turned into this blog post.

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Topics: Inbound Marketing, Business Management

How do I start my Digital Marketing Plan?

Posted by Chuck Bankoff on Sep 11, 2016 4:39:59 PM

If You don’t Have Time to do it Right….

Know Where You Stand BEFORE You Spend a Dime

Chasing buzz-words and shiny objects has a tendency to lead you right back where you started…with less resources to try it again.

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Topics: Digital Marketing, Inbound Marketing, Business Management

Why Local Content Marketing Is Important for Your Business

Posted by Chuck Bankoff on Mar 20, 2016 6:30:00 AM

Local Content for Local Business

Did you know that you can optimize your content strategy to target local customers? As a small business, the majority of traffic to your site and your sales likely come from customers that live near your business location. You may be thinking that all you need to do is get listed in local business directories. However, this isn’t exactly true. If you're not sure why local content marketing matters, read on...

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Topics: SEO, Inbound Marketing, Online Reputation

Is Free Consulting a Good Idea?

Posted by Chuck Bankoff on Jan 24, 2016 2:06:05 PM

Confidence is VERY Sexy... Don't you think?

In 1982, actor Jack Palance, who played many a manly man, did a Skin Bracer aftershave commercial where he boldly proclaimed “Confidence is very sexy…don’t you think?” Well yes I did, and I still do. In fact, I think confidence is an underrated marketing philosophy.

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Topics: Digital Marketing, Inbound Marketing, Online Reputation

My Digital Marketing “Best Of” List 2015

Posted by Chuck Bankoff on Dec 27, 2015 11:58:28 AM

My Self-Serving list of Digital Marketing Articles that I Wrote (part deux)

It’s that time of the year where I pat myself on the back and tell the world what a great job I did sharing my vast knowledge of digital marketing.  

Actually it’s just a busy this time of year and there’s nothing quicker than putting together a “best of” list. Here are the 6 most popular ones for the year: 

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Topics: Digital Marketing, Reputation Management, Inbound Marketing

10 Ways You're Doing Facebook Marketing Wrong

Posted by Chuck Bankoff on Dec 6, 2015 7:31:36 PM

Top 10 Things You Need to STOP Doing on Facebook Now!

Facebook is the most popular social media platform with over a billion active users. No wonder, if you are an Internet marketer, you will be using Facebook’s viral marketing tactics to grow your reach and visibility. But to ensure success of your marketing campaign, you must be able to spot the fine line between getting noticed for the right reasons and doing anything that bothers or annoys people. We’ve compiled a list of 10 things you should refrain from doing on Facebook before you start losing your customers.

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Topics: Digital Marketing, Social Selling, Inbound Marketing

Reusing Content for Marketing

Posted by Chuck Bankoff on Dec 1, 2015 10:27:08 AM

How to Reclaim “Premium” Content for Inbound Marketing

The concept of Inbound Marketing hinges on providing something so valuable that someone will trade their contact information for it. So enticing that they know they are going to have to hear from you again. Sound easy?

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Topics: Insider, Digital Marketing, Inbound Marketing

Glass & Mirror Marketing: How to Leverage your partners

Posted by Chuck Bankoff on Nov 15, 2015 1:07:21 PM

Think Outside the Shower

In a previous article “Don’t Sell the Shower, Sell the Bathroom” I outlined the exact sequence that we used to help market one of our glass and mirror clients sell shower doors and other glass amenities. That strategy (like this) uses glass & mirror as our example, but the concept is consistent across many industries.

The final step was presenting the type of offer that requires the consumer to engage with you in order for them to take advantage of your offer. That’s where this article picks up….

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Topics: Insider, Inbound Marketing, Business Management

Top of the Funnel Marketing Example: Glass & Mirror

Posted by Chuck Bankoff on Nov 1, 2015 6:23:00 PM

Don’t Sell the Shower, Sell the Bathroom

Don’t make the mistake of thinking that everyone who needs your product or service is looking for it. In fact, they might not even be aware they need your product until…they actually need your product.

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Topics: Inbound Marketing

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