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Digital Marketing News & Views

How Much Does NOT Marketing Cost?

Posted by Chuck Bankoff on Jul 6, 2016 7:18:15 AM

 

The Death Spiral: Failure is NOT a Strategy

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.

It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.

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Topics: Insider, Digital Marketing, Business Management

What’s Causing Your eCommerce Website to Lose Sales?

Posted by Chuck Bankoff on Mar 6, 2016 8:32:35 AM

6 Ways You May be Doing eCommerce Wrong

Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes you must avoid in order to boost your ecommerce site’s performance.

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Topics: Insider, Website Design, Business Management

You’re Doing LinkedIn Wrong

Posted by Chuck Bankoff on Dec 13, 2015 4:51:53 PM

2 Cringe-Worthy LinkedIn Things that make you Look Clueless

There are all sorts of things that people do wrong on all sorts of social platforms. Usually it has to do with carelessness or lack of understanding about the platform. However occasionally I come across an entire sub-category of ridiculousness.  

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Topics: Insider, Social Selling, Online Reputation

Reusing Content for Marketing

Posted by Chuck Bankoff on Dec 1, 2015 10:27:08 AM

How to Reclaim “Premium” Content for Inbound Marketing

The concept of Inbound Marketing hinges on providing something so valuable that someone will trade their contact information for it. So enticing that they know they are going to have to hear from you again. Sound easy?

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Topics: Insider, Digital Marketing, Inbound Marketing

Glass & Mirror Marketing: How to Leverage your partners

Posted by Chuck Bankoff on Nov 15, 2015 1:07:21 PM

Think Outside the Shower

In a previous article “Don’t Sell the Shower, Sell the Bathroom” I outlined the exact sequence that we used to help market one of our glass and mirror clients sell shower doors and other glass amenities. That strategy (like this) uses glass & mirror as our example, but the concept is consistent across many industries.

The final step was presenting the type of offer that requires the consumer to engage with you in order for them to take advantage of your offer. That’s where this article picks up….

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Topics: Insider, Inbound Marketing, Business Management

Writing Web Copy – My “Easy” List

Posted by Chuck Bankoff on Sep 19, 2015 9:59:00 AM

Writing Stuff People might actually Read

Your Headlines should be “Scanable” but your body copy should be “Snackable”. Unless the purpose of your website is to sell a book, don’t write a book. Remaining true to that philosophy, here is one of the shortest posts I’ve ever written. And no, it’s not because I’m going on vacation next week and just want to crank this out… that’s just a coincidence.

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Topics: Insider, Digital Marketing, Inbound Marketing

How to Pick Killer Images for Your Blog!

Posted by Chuck Bankoff on Sep 5, 2015 1:07:00 PM

Great blog post!

Now all it needs is a pathetically obvious piece of stock photo to complete that masterpiece.

OK Captain Obvious, should we go with the “Business Handshake”? Or maybe the person writing backwards on the invisible whiteboard? Na, let’s go with the closeup of the browser bar…you know, the one with the HTTP?

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Topics: Insider, Website Design, Inbound Marketing

Inbound Marketing, a Step-by-Step Case Study

Posted by Chuck Bankoff on Aug 15, 2015 2:09:00 PM

A 30-Minute Peek Behind the Curtain

I often train other Digital Marketing consultants across the globe, so I find it most effective to break things down into simple step-by-step procedures. Whenever possible I show real life examples. When WSI (a global network of Digital Marketing Consultants) asked me to present a webinar on Inbound Marketing I made the decision to show one of my own Inbound Marketing campaigns.

I don’t typically give the general public a peek behind the curtain to this degree, but I didn’t want to be concerned with the privacy issues associated with demonstrating one of our client’s campaigns.

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Topics: Insider, Inbound Marketing

A Business Model that Doesn’t Make ¢ents?

Posted by Chuck Bankoff on Jul 26, 2015 10:40:00 AM

Feasibility Check on Your Business Model…Do the Math

Got a referral from Brenda the other day. Absolutely no information on who was going to call me other than his name “Alberto”.

When Alberto called I had to confess to him that I had no previous knowledge about what he did or what he was trying to do. Alberto had a moderate Hispanic accent, but quite articulate.

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Topics: Insider, Business Management

Don’t You Hate Getting Sued for Using the Wrong Image?

Posted by Chuck Bankoff on Apr 25, 2015 4:28:00 PM

So what are the odds that the owner of an image will stumble across that image that you “borrowed” for your website or blog and make a big honkin’ deal about it? Waaaaay better than you think.

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Topics: Insider, Website Design

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