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Digital Marketing News & Views

Whoever Has the Most Stars, Wins

Posted by Chuck Bankoff on May 22, 2017 5:25:56 PM

Online Reviews is a Competition

Admit it, you’re attracted to those 5-stars reviews just like a striped bass to a shiny fishing lore. Those gold stars are designed to elicit feelings of good will and success ever since your elementary school teacher placed that first sticker on your homework paper.

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Topics: Online Reputation

The Wackiest Lead I Ever Got

Posted by Chuck Bankoff on Apr 24, 2016 8:50:29 AM

Angry Emoji Means Business

As a Digital Marketing firm, we feel obligated to eat our own dog food, or as my French associates would say "drink our own Champagne”. Like most businesses, we get leads from multiple sources. But I never got one before from an angry emoji.

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Topics: Digital Marketing, SEO, Online Reputation

Why Local Content Marketing Is Important for Your Business

Posted by Chuck Bankoff on Mar 20, 2016 6:30:00 AM

Local Content for Local Business

Did you know that you can optimize your content strategy to target local customers? As a small business, the majority of traffic to your site and your sales likely come from customers that live near your business location. You may be thinking that all you need to do is get listed in local business directories. However, this isn’t exactly true. If you're not sure why local content marketing matters, read on...

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Topics: SEO, Inbound Marketing, Online Reputation

Is Free Consulting a Good Idea?

Posted by Chuck Bankoff on Jan 24, 2016 2:06:05 PM

Confidence is VERY Sexy... Don't you think?

In 1982, actor Jack Palance, who played many a manly man, did a Skin Bracer aftershave commercial where he boldly proclaimed “Confidence is very sexy…don’t you think?” Well yes I did, and I still do. In fact, I think confidence is an underrated marketing philosophy.

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Topics: Digital Marketing, Inbound Marketing, Online Reputation

You’re Doing LinkedIn Wrong

Posted by Chuck Bankoff on Dec 13, 2015 4:51:53 PM

2 Cringe-Worthy LinkedIn Things that make you Look Clueless

There are all sorts of things that people do wrong on all sorts of social platforms. Usually it has to do with carelessness or lack of understanding about the platform. However occasionally I come across an entire sub-category of ridiculousness.  

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Topics: Insider, Social Selling, Online Reputation

Testimonials are great, but Reviews are Better!

Posted by Chuck Bankoff on Sep 26, 2015 10:00:00 AM

If They Don't Hate You...Brag About It

We do the online marketing for a lot of businesses so we get an unusual view of what’s actually going on. Since we monitor the traffic sources for each or our clients, I can tell you that you’d be surprised at how many “branded keywords” (variations of the company name) are actually being searched.

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Topics: Website Design, Reputation Management, Online Reputation

4 Simple Things You NEED to Do with Your Domain Name

Posted by Chuck Bankoff on Aug 23, 2015 8:15:00 PM

Domain Ownership Strategy

How much is your website domain name worth? I don’t mean in how much would someone pay you for it, I mean what is it worth to your company? Think of all the investment your company has made over the years;

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Topics: Online Reputation, Business Management

Does Your Digital Marketing Agency Eat Their Own Dog Food?

Posted by Chuck Bankoff on Mar 15, 2015 8:01:00 PM

This is an expanded look at one segment of the eBook The Digital Marketing Smell Test…How to Hire an Agency that Doesn’t Stink”. You can download the free eBook here or at the end of this article.

If they’re so good, why don’t they show up on the search results?

Admittedly the competition is fierce in this industry and not every digital marketing agency can be in the number one position on Google at the same time for a phrase like “digital marketing”. However they should be able to point you to a moderately competitive “long tail keyword phrase” that they made their own.

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Topics: Insider, Digital Marketing, Online Reputation

Hiring a Digital Marketing Agency: Reputation Counts

Posted by Chuck Bankoff on Mar 8, 2015 11:09:00 PM

This is an expanded look at one segment of the eBook “The Digital Marketing Smell Test…How to Hire an Agency that Doesn’t Stink”. You can download the free eBook at the end of this article.

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Topics: Insider, Online Reputation


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