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Digital Marketing News & Views

Why Does Google cost more than Facebook?

Posted by Chuck Bankoff on Feb 20, 2017 5:23:53 PM

Which is your best investment?

Google and Facebook are both great marketing solutions, but they aren’t interchangeable. They each have their place in your marketing tool-kit, but depending on the stage of your buyer’s journey, one of them might be more appropriate than the other.

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Topics: Paid Advertising, Prospecting

4 Lead Generation Strategies You Might Already be doing

Posted by Chuck Bankoff on Oct 23, 2016 5:09:46 PM

Pros & Cons of Strategies You’ve Already Heard About

If you’re not familiar with these strategies, you’re probably familiar with the buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense based on your business. Let’s start with the one that gets leads the fastest…

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Topics: Digital Marketing, Paid Advertising, SEO

Local Pack & Ad Placement

Posted by Geoffrey Wenger on Aug 23, 2016 2:44:52 PM

Google Maps: 3 Search Results instead of 7!

2016 has seen Google make some pretty drastic changes by rearranging the search results pages that we’ve been accustom to for so long. Now there are 4 ads at the top, and three at the bottom of search results.

This has reduced the space available for organic search results on the first page for the keywords that companies are vying for. Face it, Google makes money on paid advertising, not organic search results.

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Topics: Paid Advertising, SEO

Difference between Search and Social traffic?

Posted by Chuck Bankoff on Aug 17, 2016 4:38:37 PM

Why Social Traffic is Different than Search Traffic

Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.

So the neighbor’s kid knocks a baseball through our living room window. My response is:

  1. Go to Facebook and look at pictures of cats
  2. Have a sandwich before the mayonnaise goes bad
  3. Have someone replace the window before the weather and unwanted visitors becomes an issue

If you answered “C”, you’re a conformist. Yep, you’re about to do what everyone else on the planet would do.

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Topics: Digital Marketing, Paid Advertising, SEO

How Pay-Per-Click Ad Groups Work

Posted by Chuck Bankoff on Jun 19, 2016 7:00:32 PM

PPC 101, Sign In here…

Pay-Per-Click is the single fastest way to send traffic directly to your website. Period. It’s also the fastest way to blow your budget if you don’t know what you’re doing. Google makes it sound easy, and to some extent it is. The difference is in the fine-tuning, and employing best practices. Here is one of the best practices.

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Topics: Paid Advertising

PPC Strategies With Limited Budget

Posted by Chuck Bankoff on Mar 27, 2016 3:36:51 PM

PPC Strategies: Go Wide, or Go Deep?

Pay-Per-Click (PPC) is without exception, the single fastest way to get directly in front of consumers who are looking for your products and services. However it’s not without limitations and risks.

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Topics: Digital Marketing, Paid Advertising

6 Things You Need to Know about Google Removing PPC Results

Posted by Chuck Bankoff on Feb 24, 2016 7:54:20 PM

When Google Sneezes, I catch a cold

If you haven’t heard yet, Google is removing the paid search listings from the right side of the search results. My knee-jerk reaction was those B#st*rds! That will cause a supply and demand situation driving the cost of clicks through the roof. Not so fast….

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Topics: Digital Marketing, Paid Advertising

Does PPC affect SEO?

Posted by Chuck Bankoff on Feb 7, 2016 12:45:39 PM

Should I do PPC and SEO at the Same Time?

Earlier in the week I got that exact question from a new client who wanted the instant gratification and ROI of paid advertising, but wanted assurances that he wasn’t going to have Google on his payroll forever. Here is my response:

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Topics: Paid Advertising, SEO, Google Analytics

Why Retargeting is such a Bargain

Posted by Chuck Bankoff on Oct 18, 2015 12:42:00 PM

Your Next Best Customer already Knows You

So I was thinking about getting some new dress shoes for an event I’m going to. I wasn’t in any hurry, just looking around. Went to the Alan Edmonds website and saw some pretty interesting styles. I just wasn’t ready to buy yet.

Well I’ve been there before and I know from experience that I didn’t need to set any reminders to make a choice as my event drew near…they would do it for me.

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Topics: Paid Advertising, Inbound Marketing, Stats & Analysis

How Much does Pay-Per-Click Cost?

Posted by Chuck Bankoff on Jul 19, 2015 5:08:00 PM

PPC Costs: Budgets, Management & Mistakes

Paid advertising is the fastest way to generate leads. Period. The issue is that it doesn’t happen by itself, and it doesn’t happen for free.

This is not a “How To” type of article, it just explains in simple terms why PPC varies in costs the way it does. I’m not trying to scare you from doing PPC, I’m trying to scare you from doing it wrong and spending more money than you need to.

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Topics: Paid Advertising

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