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Digital Marketing News & Views

PPC, Should I bid on My Own Company Name?

Posted by Chuck Bankoff on Jul 4, 2015 2:15:00 PM

Should I Run PPC for My Own Company Name?

When we run paid advertising campaigns for our clients we make sure we bid on their own company name by default. In fact some of the biggest brands bid on their own name even though they are already well established household brands. Ford, Amazon, Round Table Pizza all are willing to pay for the privilege of showing up for their own company name.

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Topics: Digital Marketing, Paid Advertising, Inbound Marketing

What Impact did a Website Redesign have on this Glass & Mirror Company?

Posted by Chuck Bankoff on Apr 11, 2015 12:32:00 PM

Websites go in and out of style just like fashion, and this 2011 vintage website now had all the appeal of a 1970’s leisure suite. Whenever you give a website a fresh modern look you expect a bit of a bump, but these numbers were a little north of what we expected. 

“We already had pretty impressive numbers, which is why we were surprised to see a 184% increase in phone calls alone.”

We have a pretty good track record marketing glass and mirror companies…shower door enclosures, replacement mirrors, glass table tops, etc. and Alamo Glass & Mirror was no exception. We already had pretty impressive numbers, which is why we were surprised to see a 184% increase in phone calls alone. 

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Topics: Digital Marketing, Website Design, Paid Advertising

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