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Digital Marketing News & Views

“Lead Nurturing” and the Science of Patience

Posted by Chuck Bankoff on May 29, 2017 12:35:42 PM

The Power of Marketing Automation

Did you know that 79% of marketing leads never convert into sales? Then again, 100% of marriage proposals are declined on the first date. Maybe we should have gotten to know each other a little better first?

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Topics: Inbound Marketing, Prospecting

Why Does Google cost more than Facebook?

Posted by Chuck Bankoff on Feb 20, 2017 5:23:53 PM

Which is your best investment?

Google and Facebook are both great marketing solutions, but they aren’t interchangeable. They each have their place in your marketing tool-kit, but depending on the stage of your buyer’s journey, one of them might be more appropriate than the other.

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Topics: Paid Advertising, Prospecting

The Worst Marketing Advice I Ever Got

Posted by Chuck Bankoff on Nov 6, 2016 5:00:00 AM

Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

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Topics: Digital Marketing, Prospecting, Business Management

RFP doesn't Mean Respect For People

Posted by Chuck Bankoff on Sep 25, 2016 2:47:00 PM

Thoughts on Wasting Everyone’s Time

I get the occasional RFP (Request For Proposal)…it says so, right there in the subject line of the email! Oh the thrill… our next best customer just sought us out for no particular reason. High fives all around!

With two parts anticipation, one part skepticism, and the ubiquitous drum roll playing faintly in the back of my head, I open it up. Which version will I get? The one with 6 pages of fill in the blanks with information that is easily obtainable on our website, followed by 11 pages of requirements based on outdated SEO techniques? Or perhaps it’s the hyper-focused version where the requirements are so rigid that only the incumbent agency could be qualified?  

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Topics: Prospecting, Business Management

How to Produce an eBook that Generates Leads

Posted by Chuck Bankoff on Jun 21, 2015 9:04:00 AM

How Can I make Money Writing an eBook?

The type of eBook I’m talking about is not the type that you download to your Kindle. It’s a well-produced piece of premium content that you offer for free as an enticement to collect a consumer’s contact information and move them farther down the sales funnel. 

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Topics: Digital Marketing, Inbound Marketing, Prospecting

Why Do I need More Than One Landing Page?

Posted by Chuck Bankoff on May 17, 2015 4:30:00 AM

So, your offer is so irresistible that once a consumer glances at your landing page they are helpless to do anything but submit to your will. After all, they probably haven’t been exposed to any advertising all day.

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Topics: Digital Marketing, Inbound Marketing, Prospecting

Why are Buyer Personas Important?

Posted by Chuck Bankoff on May 3, 2015 10:21:00 PM

Trying to Appeal to Everyone is Appealing to No One

If you’re like most business owners, marketing managers or sales reps, you probably have your ideal customer pegged…at least in your head. But ask yourself this; is the image of your ideal customer an amalgamation of all your buyers rolled into one? If so, you are dong yourself a disservice and probably losing out on a lot of leads.

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Topics: Inbound Marketing, Prospecting

Easy to Follow Inbound Marketing Sequence

Posted by Chuck Bankoff on Mar 2, 2015 7:24:00 PM

There’s a lot of stuff on the Internet… a real LOT of stuff. Products, Services, Kanye West and door-to-door pizza delivery. It’s all there.

There’s also direct mail, TV, Radio and emails. That’s a lot of noise surrounding each and every one of us each and every day. Oh… almost forgot, there’s competition too.

So what makes you so damn special?

Wrong question! The question should be “What makes your customers think you’re so damn special?” Until your customers realize that you have more to offer than all the noise surrounding them, you’re no better than your competition… or Kanye West.

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Topics: Inbound Marketing, Prospecting

How I Rocked LinkedIn to be #1 in Profile Views

Posted by Chuck Bankoff on Feb 23, 2015 7:45:00 PM

Why are LinkedIn profile views so important?

The entire concept of “Inbound Marketing” is predicated on others seeking you out. When other professionals look at your profile, it’s an invitation (if not a downright courtesy) for you to check them out.  The trick is to get the right people to look at your profile so you can take it from there.

I’ve been testing out the method below for over a month with quite a bit of success. By success, I don’t mean just building my LinkedIn network, but generating actual business. I’m now #1 for profile views for “Professionals like you” and in the top 1% in my own network.

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Topics: Prospecting


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