How to Hire for SEO…In Googles’ Own Words
About a year ago I wrote an eBook titled “The Digital Marketing Smell Test - How to Hire an Agency that Doesn’t Stink”. It was written by a digital agency, about digital agencies. Frankly, it was all the stuff that the charlatans and pretenders don’t want you to ask about.
Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.