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Digital Marketing News & Views

Best Practices for Hiring SEO Consultants

Posted by Chuck Bankoff on Feb 27, 2017 5:47:24 PM

How to Hire for SEO…In Googles’ Own Words

About a year ago I wrote an eBook titled “The Digital Marketing Smell Test - How to Hire an Agency that Doesn’t Stink”.  It was written by a digital agency, about digital agencies. Frankly, it was all the stuff that the charlatans and pretenders don’t want you to ask about.

Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.

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Topics: SEO

5 Things You Don’t Know That Affect Your Search Rankings

Posted by Chuck Bankoff on Nov 27, 2016 5:30:00 AM

Guess what? It’s not just backlinks

Google has over 200 different factors that determine where you rank in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were important:

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Topics: Website Design, SEO

4 Lead Generation Strategies You Might Already be doing

Posted by Chuck Bankoff on Oct 23, 2016 5:09:46 PM

Pros & Cons of Strategies You’ve Already Heard About

If you’re not familiar with these strategies, you’re probably familiar with the buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense based on your business. Let’s start with the one that gets leads the fastest…

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Topics: Digital Marketing, Paid Advertising, SEO

Clean Your Cruft and Rank Higher in Google

Posted by Chuck Bankoff on Oct 2, 2016 3:33:46 PM

Cleanliness is Next to Googleness

Are you constantly adding new content to your website? Good! Google loves fresh new content…but they love quality over quantity even more.

The problem is, just adding new content without removing “thin” content pages with low user engagement, and duplicate or repetitious information about an important topic may be diluting your new quality content. This may be more serious than you think.

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Topics: Website Design, SEO, Google Analytics

RankBrain: Is Google Changing Your Search Terms?

Posted by Geoffrey Wenger on Sep 4, 2016 12:17:23 PM

Google’s Out Thinking You….Again

If you’ve been search marketing for a while, then you’re probably familiar with the secrecy that has always surrounded the algorithm responsible for driving Google Search.

It’s the code that’s responsible, in part, for the tens-of-billions of dollars that the tech giant rakes in quarterly – and it has experienced an upgrade in the RankBrain update.

RankBrain, in short, is a machine learning technology that plays a huge role in the search results you see when you type a keyword query into Google.

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Topics: SEO

Local Pack & Ad Placement

Posted by Geoffrey Wenger on Aug 23, 2016 2:44:52 PM

Google Maps: 3 Search Results instead of 7!

2016 has seen Google make some pretty drastic changes by rearranging the search results pages that we’ve been accustom to for so long. Now there are 4 ads at the top, and three at the bottom of search results.

This has reduced the space available for organic search results on the first page for the keywords that companies are vying for. Face it, Google makes money on paid advertising, not organic search results.

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Topics: Paid Advertising, SEO

Difference between Search and Social traffic?

Posted by Chuck Bankoff on Aug 17, 2016 4:38:37 PM

Why Social Traffic is Different than Search Traffic

Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.

So the neighbor’s kid knocks a baseball through our living room window. My response is:

  1. Go to Facebook and look at pictures of cats
  2. Have a sandwich before the mayonnaise goes bad
  3. Have someone replace the window before the weather and unwanted visitors becomes an issue

If you answered “C”, you’re a conformist. Yep, you’re about to do what everyone else on the planet would do.

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Topics: Digital Marketing, Paid Advertising, SEO

Can I Show up more than once on Google?

Posted by Chuck Bankoff on May 18, 2016 6:00:10 PM

SERP 101: Cannibalizing a Google Search Results Page

If you pay attention, you might notice that when you search for something on Google, the results are broken into several very distinctive sections. If you do EVERYTHING right, you actually may be able to show up on several (if not all) of these sections. I can prove it.

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Topics: Digital Marketing, SEO

Local Listings for Local Business

Posted by Chuck Bankoff on May 1, 2016 7:15:20 AM

The Care and Feeding of Your Local Listings

Yes, local optimization is important even if you aren’t a local business. No, they don’t take care of themselves. In fact, I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings.

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Topics: Digital Marketing, SEO

The Wackiest Lead I Ever Got

Posted by Chuck Bankoff on Apr 24, 2016 8:50:29 AM

Angry Emoji Means Business

As a Digital Marketing firm, we feel obligated to eat our own dog food, or as my French associates would say "drink our own Champagne”. Like most businesses, we get leads from multiple sources. But I never got one before from an angry emoji.

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Topics: Digital Marketing, SEO, Online Reputation


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