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Digital Marketing News & Views

13 SEO Things You Can (Sort of) Do Yourself

Posted by Chuck Bankoff on Apr 3, 2016 2:19:44 PM

13 SEO Things You Can (Sort of) Do Yourself

I’m putting the final touches on an eBook I’m writing in preparation for an industry conference I’m speaking at later in the week, and it occurred to me that this would make a great blog post. Problem is, it’s a full eBook, not a blog. So my challenge is to create a post using only 1 paragraph for each topic... and make sure it’s still useful AND quickly readable.

Challenge accepted…

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Topics: Website Design, SEO

Why Local Content Marketing Is Important for Your Business

Posted by Chuck Bankoff on Mar 20, 2016 6:30:00 AM

Local Content for Local Business

Did you know that you can optimize your content strategy to target local customers? As a small business, the majority of traffic to your site and your sales likely come from customers that live near your business location. You may be thinking that all you need to do is get listed in local business directories. However, this isn’t exactly true. If you're not sure why local content marketing matters, read on...

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Topics: SEO, Inbound Marketing, Online Reputation

5 Best Practice SEO Tips You Can Do Yourself

Posted by Chuck Bankoff on Feb 21, 2016 9:34:17 AM

5 Best Practice SEO Tips You Can Do Yourself

SEO can be pretty complex when you get down to the technical nuts and bolts, but there are a bunch of things you can do on a routine basis to stack the deck in your favor. By themselves these tips may not rocket you to number one, but as best practices they can sure help.  My colleague Steve Myring covers 5 Do-it-Yourself tips:

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Topics: SEO

Does PPC affect SEO?

Posted by Chuck Bankoff on Feb 7, 2016 12:45:39 PM

Should I do PPC and SEO at the Same Time?

Earlier in the week I got that exact question from a new client who wanted the instant gratification and ROI of paid advertising, but wanted assurances that he wasn’t going to have Google on his payroll forever. Here is my response:

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Topics: Paid Advertising, SEO, Google Analytics

Keyword Reports are for Fools and Insomniacs

Posted by Chuck Bankoff on Dec 20, 2015 6:06:27 PM

Are You Suffering from Keyword Anxiety?

The fact is, search engines are getting smarter and they are no longer fixated on individual keywords. They’re focused on user intent… and so should you.

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Topics: SEO, Stats & Analysis, Google Analytics

Do I need to know programming to do SEO?

Posted by Chuck Bankoff on Oct 4, 2015 7:11:32 PM

Build it and They Will Come (Not True)

So if you’re a business owner, somewhere along the line you have to consider what it takes to generate leads from your website. That means that you need to make some decisions. You will either have to do something yourself, have your staff do something, or hire a third-party to help.

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Topics: SEO

Can One-Time Search Engine Optimization really Work?

Posted by Chuck Bankoff on Mar 29, 2015 4:07:00 PM


Can One-Time Search Engine Optimization really Work? That’s a trick question. It’s no longer about Search Engine Optimization, It’s about Web Presence Optimization…and the answer is NO, it doesn’t work.

There is no “SEO in a Box”.

Unless you are a local business in a non-competitive industry looking to show up in the local search results, one-time optimizations are essentially useless in the long term.  

This is an expanded excerpt from the eBook “The Digital Marketing Smell Test”. You’re welcome to download your own copy here.

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Topics: Digital Marketing, SEO

Betty wants to do SEO herself…Revisited

Posted by Chuck Bankoff on Feb 16, 2015 3:00:00 PM

One of our fans found an animated video we created just a few short years ago. That’s just a few years ago in people time…in Internet time, it was the equivalent of decades ago.

It was a lighthearted look at a feeble character I created named Betty. Betty was actually a composite of every client we’ve ever had that thought doing things themselves was the best use of their time.

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Topics: SEO

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