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Digital Marketing News & Views

Keyword Reports are for Fools and Insomniacs

Posted by Chuck Bankoff on Dec 20, 2015 6:06:27 PM

Are You Suffering from Keyword Anxiety?

The fact is, search engines are getting smarter and they are no longer fixated on individual keywords. They’re focused on user intent… and so should you.

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Topics: SEO, Stats & Analysis, Google Analytics

Why Retargeting is such a Bargain

Posted by Chuck Bankoff on Oct 18, 2015 12:42:00 PM

Your Next Best Customer already Knows You

So I was thinking about getting some new dress shoes for an event I’m going to. I wasn’t in any hurry, just looking around. Went to the Alan Edmonds website and saw some pretty interesting styles. I just wasn’t ready to buy yet.

Well I’ve been there before and I know from experience that I didn’t need to set any reminders to make a choice as my event drew near…they would do it for me.

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Topics: Paid Advertising, Inbound Marketing, Stats & Analysis

Best Filters To Have For Your Google Analytics

Posted by Geoffrey Wenger on May 29, 2015 8:40:00 AM

Most businesses that take their on-line presence seriously rely on Google Analytics as the industry standard for monitoring their performance and making incremental changes to their search efforts. Most businesses are just not doing it correctly.

I asked my Web Presence Manger, Geoff to put together an easy to follow step-by-step tutorial of how you as a business owner or marketing manager can get true actionable data to make crucial marketing decisions:

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Topics: Business Management, Stats & Analysis, Google Analytics Filters

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