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Digital Marketing News & Views

6 Essential Tips for School Websites

Posted by Chuck Bankoff on Mar 19, 2017 5:11:05 PM

Why School Websites?

No particular reason, other than its easer to put things into perspective when you have something you can visualize. These six tips are universal, but charter schools, private schools and college marketing is a pet project of mine, so we have a lot of experience we can relate to.

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Topics: Website Design, School Marketing

My Self-Serving List of Digital Marketing Articles that I Wrote – (2016 Edition)

Posted by Chuck Bankoff on Jan 1, 2017 11:32:20 AM

Each year about this time I take a moment to congratulate myself and tell the world what a great job I did sharing my vast knowledge of digital marketing. It’s not that I write particularly good (or is it well?), it’s that I can still think of things to write about.

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Topics: Digital Marketing, Website Design

How Much Does a Website Cost?

Posted by Chuck Bankoff on Dec 18, 2016 4:42:50 PM

The Search for the Elusive Website Pricing Model

How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.

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Topics: Website Design, Business Management

5 Things You Don’t Know That Affect Your Search Rankings

Posted by Chuck Bankoff on Nov 27, 2016 5:30:00 AM

Guess what? It’s not just backlinks

Google has over 200 different factors that determine where you rank in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were important:

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Topics: Website Design, SEO

Make 404 Error Pages Work for You

Posted by Chuck Bankoff on Nov 14, 2016 5:15:00 AM

Getting Lost Doesn’t Have to be Boring

You’ve been there, just cruising along on a website, and bam! You hit a brick wall. The dreaded “404 Page Not Found” error. Damn, what a crappy website!

Wait, how do you know that visitors to YOUR website aren’t hitting that same brick wall? Well you don’t. It could be an issue with a missing or moved page, or it might not even be an issue with your website, it could be as simple as your visitor manually mistyping in a page. It’s inevitable, so why not have some fun with it?

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Topics: Digital Marketing, Website Design

5 Signs it’s Time for a Website Update

Posted by Chuck Bankoff on Oct 9, 2016 5:05:22 PM

What Happened? My Website Didn’t Used to Suck

You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was!  Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked:

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Topics: Website Design, Business Management

Clean Your Cruft and Rank Higher in Google

Posted by Chuck Bankoff on Oct 2, 2016 3:33:46 PM

Cleanliness is Next to Googleness

Are you constantly adding new content to your website? Good! Google loves fresh new content…but they love quality over quantity even more.

The problem is, just adding new content without removing “thin” content pages with low user engagement, and duplicate or repetitious information about an important topic may be diluting your new quality content. This may be more serious than you think.

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Topics: Website Design, SEO, Google Analytics

Modern Website Design, To Scroll or Not to Scroll

Posted by Chuck Bankoff on Aug 28, 2016 4:50:06 PM

No Scrolling Please...

“And don’t forget…no scrolling. Everything has to be above the fold. I want everything where people can see it. I just don’t want to take the chance that they might miss something.”

-Every Client We've Ever Had

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Topics: Website Design

Essential Tips for a Great Website Footer

Posted by Chuck Bankoff on Jun 26, 2016 5:56:28 PM

My Footer Fetish: A Look at the Bottom

Probably the most underutilized section of any website is the footer. You know…the very bottom of the page where you usually see the outdated copyright?

Here’s your chance to add value to your visitors, find a place to put all that boring stuff that you’re sort of obligated to provide… and perhaps show off a little creativity in an otherwise underappreciated section of your website.

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Topics: Digital Marketing, Website Design

13 SEO Things You Can (Sort of) Do Yourself

Posted by Chuck Bankoff on Apr 3, 2016 2:19:44 PM

13 SEO Things You Can (Sort of) Do Yourself

I’m putting the final touches on an eBook I’m writing in preparation for an industry conference I’m speaking at later in the week, and it occurred to me that this would make a great blog post. Problem is, it’s a full eBook, not a blog. So my challenge is to create a post using only 1 paragraph for each topic... and make sure it’s still useful AND quickly readable.

Challenge accepted…

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Topics: Website Design, SEO


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