Digital Marketing News & Views

Geoffrey Wenger

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RankBrain: Is Google Changing Your Search Terms?

Posted by Geoffrey Wenger on Sep 4, 2016 12:17:23 PM


Google’s Out Thinking You….Again

If you’ve been search marketing for a while, then you’re probably familiar with the secrecy that has always surrounded the algorithm responsible for driving Google Search.

It’s the code that’s responsible, in part, for the tens-of-billions of dollars that the tech giant rakes in quarterly – and it has experienced an upgrade in the RankBrain update.

RankBrain, in short, is a machine learning technology that plays a huge role in the search results you see when you type a keyword query into Google.

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Topics: SEO

Local Pack & Ad Placement

Posted by Geoffrey Wenger on Aug 23, 2016 2:44:52 PM


Google Maps: 3 Search Results instead of 7!

2016 has seen Google make some pretty drastic changes by rearranging the search results pages that we’ve been accustom to for so long. Now there are 4 ads at the top, and three at the bottom of search results.

This has reduced the space available for organic search results on the first page for the keywords that companies are vying for. Face it, Google makes money on paid advertising, not organic search results.

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Topics: Paid Advertising, SEO

Best Filters To Have For Your Google Analytics

Posted by Geoffrey Wenger on May 29, 2015 8:40:00 AM


Most businesses that take their on-line presence seriously rely on Google Analytics as the industry standard for monitoring their performance and making incremental changes to their search efforts. Most businesses are just not doing it correctly.

I asked my Web Presence Manger, Geoff to put together an easy to follow step-by-step tutorial of how you as a business owner or marketing manager can get true actionable data to make crucial marketing decisions:

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Topics: Business Management, Stats & Analysis, Google Analytics Filters


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