Digital Marketing News & Views

Geoffrey Wenger

Find me on:

Recent Posts

RankBrain: Is Google Changing Your Search Terms?

Posted by Geoffrey Wenger on Sep 4, 2016 12:17:23 PM

RankBrain.jpg

Google’s Out Thinking You….Again

If you’ve been search marketing for a while, then you’re probably familiar with the secrecy that has always surrounded the algorithm responsible for driving Google Search.

It’s the code that’s responsible, in part, for the tens-of-billions of dollars that the tech giant rakes in quarterly – and it has experienced an upgrade in the RankBrain update.

RankBrain, in short, is a machine learning technology that plays a huge role in the search results you see when you type a keyword query into Google.

Read More

Topics: SEO

Local Pack & Ad Placement

Posted by Geoffrey Wenger on Aug 23, 2016 2:44:52 PM

Google-3-Pack.jpg

Google Maps: 3 Search Results instead of 7!

2016 has seen Google make some pretty drastic changes by rearranging the search results pages that we’ve been accustom to for so long. Now there are 4 ads at the top, and three at the bottom of search results.

This has reduced the space available for organic search results on the first page for the keywords that companies are vying for. Face it, Google makes money on paid advertising, not organic search results.

Read More

Topics: Paid Advertising, SEO

Best Filters To Have For Your Google Analytics

Posted by Geoffrey Wenger on May 29, 2015 8:40:00 AM

google-analtyics-filters-header-1

Most businesses that take their on-line presence seriously rely on Google Analytics as the industry standard for monitoring their performance and making incremental changes to their search efforts. Most businesses are just not doing it correctly.

I asked my Web Presence Manger, Geoff to put together an easy to follow step-by-step tutorial of how you as a business owner or marketing manager can get true actionable data to make crucial marketing decisions:

Read More

Topics: Business Management, Stats & Analysis, Google Analytics Filters

Hubspot
Adobe-BUsiness-Catalyst
HTML5
CSS3
jQuery
Sharpspring
 
 

Kreative-Webworks
26961 Camino De Estrella, Suite 300
Capistrano Beach, CA 92624
Phone: 949-276-6062

How's Your Web Presence?

Get your FREE Website Research & Analysis Report

Find Out Now!

 

Connect With Us

© Kreative Webworks All Rights Reserved