Digital Marketing News & Views

Difference between Search and Social traffic?

Posted by Chuck Bankoff on Aug 17, 2016 4:38:37 PM

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Why Social Traffic is Different than Search Traffic

Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.

So the neighbor’s kid knocks a baseball through our living room window. My response is:

  1. Go to Facebook and look at pictures of cats
  2. Have a sandwich before the mayonnaise goes bad
  3. Have someone replace the window before the weather and unwanted visitors becomes an issue

If you answered “C”, you’re a conformist. Yep, you’re about to do what everyone else on the planet would do.

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Topics: Digital Marketing, Paid Advertising, SEO

How Much Does NOT Marketing Cost?

Posted by Chuck Bankoff on Jul 6, 2016 7:18:15 AM

 

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The Death Spiral: Failure is NOT a Strategy

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.

It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.

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Topics: Insider, Digital Marketing, Business Management

Essential Tips for a Great Website Footer

Posted by Chuck Bankoff on Jun 26, 2016 5:56:28 PM

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My Footer Fetish: A Look at the Bottom

Probably the most underutilized section of any website is the footer. You know…the very bottom of the page where you usually see the outdated copyright?

Here’s your chance to add value to your visitors, find a place to put all that boring stuff that you’re sort of obligated to provide… and perhaps show off a little creativity in an otherwise underappreciated section of your website.

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Topics: Digital Marketing, Website Design

Digital Marketing: Who’s in Charge of this Thing?

Posted by Chuck Bankoff on Jun 7, 2016 8:00:04 AM

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Having a website is not a strategy. Neither is hope…

Websites don’t age gracefully. They just sort of get old. Websites don’t just get found because of divine intervention…somebody’s got to drive this thing.

You can hire an intern, hand it off to your staff, or hand it off to a professional. Each of these choices has their own unique advantages and repercussions.

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Topics: Digital Marketing, Business Management

Can I Show up more than once on Google?

Posted by Chuck Bankoff on May 18, 2016 6:00:10 PM

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SERP 101: Cannibalizing a Google Search Results Page

If you pay attention, you might notice that when you search for something on Google, the results are broken into several very distinctive sections. If you do EVERYTHING right, you actually may be able to show up on several (if not all) of these sections. I can prove it.

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Topics: Digital Marketing, SEO

Local Listings for Local Business

Posted by Chuck Bankoff on May 1, 2016 7:15:20 AM

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The Care and Feeding of Your Local Listings

Yes, local optimization is important even if you aren’t a local business. No, they don’t take care of themselves. In fact, I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings.

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Topics: Digital Marketing, SEO

The Wackiest Lead I Ever Got

Posted by Chuck Bankoff on Apr 24, 2016 8:50:29 AM

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Angry Emoji Means Business

As a Digital Marketing firm, we feel obligated to eat our own dog food, or as my French associates would say "drink our own Champagne”. Like most businesses, we get leads from multiple sources. But I never got one before from an angry emoji.

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Topics: Digital Marketing, SEO, Online Reputation

PPC Strategies With Limited Budget

Posted by Chuck Bankoff on Mar 27, 2016 3:36:51 PM

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PPC Strategies: Go Wide, or Go Deep?

Pay-Per-Click (PPC) is without exception, the single fastest way to get directly in front of consumers who are looking for your products and services. However it’s not without limitations and risks.

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Topics: Digital Marketing, Paid Advertising

6 Things You Need to Know about Google Removing PPC Results

Posted by Chuck Bankoff on Feb 24, 2016 7:54:20 PM

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When Google Sneezes, I catch a cold

If you haven’t heard yet, Google is removing the paid search listings from the right side of the search results. My knee-jerk reaction was those B#st*rds! That will cause a supply and demand situation driving the cost of clicks through the roof. Not so fast….

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Topics: Digital Marketing, Paid Advertising

Is Free Consulting a Good Idea?

Posted by Chuck Bankoff on Jan 24, 2016 2:06:05 PM

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Confidence is VERY Sexy... Don't you think?

In 1982, actor Jack Palance, who played many a manly man, did a Skin Bracer aftershave commercial where he boldly proclaimed “Confidence is very sexy…don’t you think?” Well yes I did, and I still do. In fact, I think confidence is an underrated marketing philosophy.

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Topics: Digital Marketing, Inbound Marketing, Online Reputation

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