Digital Marketing News & Views

Glass & Mirror Marketing: How to Leverage your partners

Posted by Chuck Bankoff on Nov 15, 2015 1:07:21 PM

Think Outside the Shower

In a previous article “Don’t Sell the Shower, Sell the Bathroom” I outlined the exact sequence that we used to help market one of our glass and mirror clients sell shower doors and other glass amenities. That strategy (like this) uses glass & mirror as our example, but the concept is consistent across many industries.

The final step was presenting the type of offer that requires the consumer to engage with you in order for them to take advantage of your offer. That’s where this article picks up….

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Topics: Insider, Inbound Marketing, Business Management

Top of the Funnel Marketing Example: Glass & Mirror

Posted by Chuck Bankoff on Nov 1, 2015 6:23:00 PM

Don’t Sell the Shower, Sell the Bathroom

Don’t make the mistake of thinking that everyone who needs your product or service is looking for it. In fact, they might not even be aware they need your product until…they actually need your product.

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Topics: Inbound Marketing

Why Retargeting is such a Bargain

Posted by Chuck Bankoff on Oct 18, 2015 12:42:00 PM

Your Next Best Customer already Knows You

So I was thinking about getting some new dress shoes for an event I’m going to. I wasn’t in any hurry, just looking around. Went to the Alan Edmonds website and saw some pretty interesting styles. I just wasn’t ready to buy yet.

Well I’ve been there before and I know from experience that I didn’t need to set any reminders to make a choice as my event drew near…they would do it for me.

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Topics: Paid Advertising, Inbound Marketing, Stats & Analysis

Writing Web Copy – My “Easy” List

Posted by Chuck Bankoff on Sep 19, 2015 9:59:00 AM


Writing Stuff People might actually Read

Your Headlines should be “Scanable” but your body copy should be “Snackable”. Unless the purpose of your website is to sell a book, don’t write a book. Remaining true to that philosophy, here is one of the shortest posts I’ve ever written. And no, it’s not because I’m going on vacation next week and just want to crank this out… that’s just a coincidence.

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Topics: Insider, Digital Marketing, Inbound Marketing

How to Pick Killer Images for Your Blog!

Posted by Chuck Bankoff on Sep 5, 2015 1:07:00 PM


Great blog post!

Now all it needs is a pathetically obvious piece of stock photo to complete that masterpiece.

OK Captain Obvious, should we go with the “Business Handshake”? Or maybe the person writing backwards on the invisible whiteboard? Na, let’s go with the closeup of the browser bar…you know, the one with the HTTP?

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Topics: Insider, Website Design, Inbound Marketing

The Inbound Marketing Replay

Posted by Chuck Bankoff on Sep 1, 2015 10:54:00 AM


Step-by-Step Inbound Marketing Case Study

If you missed my 30-minute “Express” webinar on Inbound Marketing on August 25, this is your lucky day (not exactly winning the lottery type of lucky…but close).

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Topics: Inbound Marketing

Inbound Marketing, a Step-by-Step Case Study

Posted by Chuck Bankoff on Aug 15, 2015 2:09:00 PM


A 30-Minute Peek Behind the Curtain

I often train other Digital Marketing consultants across the globe, so I find it most effective to break things down into simple step-by-step procedures. Whenever possible I show real life examples. When WSI (a global network of Digital Marketing Consultants) asked me to present a webinar on Inbound Marketing I made the decision to show one of my own Inbound Marketing campaigns.

I don’t typically give the general public a peek behind the curtain to this degree, but I didn’t want to be concerned with the privacy issues associated with demonstrating one of our client’s campaigns.

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Topics: Insider, Inbound Marketing

PPC, Should I bid on My Own Company Name?

Posted by Chuck Bankoff on Jul 4, 2015 2:15:00 PM


Should I Run PPC for My Own Company Name?

When we run paid advertising campaigns for our clients we make sure we bid on their own company name by default. In fact some of the biggest brands bid on their own name even though they are already well established household brands. Ford, Amazon, Round Table Pizza all are willing to pay for the privilege of showing up for their own company name.

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Topics: Digital Marketing, Paid Advertising, Inbound Marketing

Coming up with Killer Web Image Ideas

Posted by Chuck Bankoff on Jun 28, 2015 6:14:00 PM

Captain Obvious Flying

OK Captain Obvious, you created your Buyer Personas and know exactly who you are targeting. You wrote some killer copy for your website, created a great offer and have your Calls To Action ready to go. But something’s missing…  

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Topics: Digital Marketing, Website Design, Inbound Marketing

How to Produce an eBook that Generates Leads

Posted by Chuck Bankoff on Jun 21, 2015 9:04:00 AM


How Can I make Money Writing an eBook?

The type of eBook I’m talking about is not the type that you download to your Kindle. It’s a well-produced piece of premium content that you offer for free as an enticement to collect a consumer’s contact information and move them farther down the sales funnel. 

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Topics: Digital Marketing, Inbound Marketing, Prospecting


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