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Digital Marketing News & Views

5 Things You Don’t Know That Affect Your Search Rankings

Posted by Chuck Bankoff on Nov 27, 2016 5:30:00 AM

Guess what? It’s not just backlinks

Google has over 200 different factors that determine where you rank in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were important:

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Topics: Website Design, SEO

Make 404 Error Pages Work for You

Posted by Chuck Bankoff on Nov 14, 2016 5:15:00 AM

Getting Lost Doesn’t Have to be Boring

You’ve been there, just cruising along on a website, and bam! You hit a brick wall. The dreaded “404 Page Not Found” error. Damn, what a crappy website!

Wait, how do you know that visitors to YOUR website aren’t hitting that same brick wall? Well you don’t. It could be an issue with a missing or moved page, or it might not even be an issue with your website, it could be as simple as your visitor manually mistyping in a page. It’s inevitable, so why not have some fun with it?

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Topics: Digital Marketing, Website Design

The Worst Marketing Advice I Ever Got

Posted by Chuck Bankoff on Nov 6, 2016 5:00:00 AM

Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

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Topics: Digital Marketing, Prospecting, Business Management

4 Lead Generation Strategies You Might Already be doing

Posted by Chuck Bankoff on Oct 23, 2016 5:09:46 PM

Pros & Cons of Strategies You’ve Already Heard About

If you’re not familiar with these strategies, you’re probably familiar with the buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense based on your business. Let’s start with the one that gets leads the fastest…

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Topics: Digital Marketing, Paid Advertising, SEO

5 Signs it’s Time for a Website Update

Posted by Chuck Bankoff on Oct 9, 2016 5:05:22 PM

What Happened? My Website Didn’t Used to Suck

You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was!  Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked:

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Topics: Website Design, Business Management

Clean Your Cruft and Rank Higher in Google

Posted by Chuck Bankoff on Oct 2, 2016 3:33:46 PM

Cleanliness is Next to Googleness

Are you constantly adding new content to your website? Good! Google loves fresh new content…but they love quality over quantity even more.

The problem is, just adding new content without removing “thin” content pages with low user engagement, and duplicate or repetitious information about an important topic may be diluting your new quality content. This may be more serious than you think.

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Topics: Website Design, SEO, Google Analytics

RFP doesn't Mean Respect For People

Posted by Chuck Bankoff on Sep 25, 2016 2:47:00 PM

Thoughts on Wasting Everyone’s Time

I get the occasional RFP (Request For Proposal)…it says so, right there in the subject line of the email! Oh the thrill… our next best customer just sought us out for no particular reason. High fives all around!

With two parts anticipation, one part skepticism, and the ubiquitous drum roll playing faintly in the back of my head, I open it up. Which version will I get? The one with 6 pages of fill in the blanks with information that is easily obtainable on our website, followed by 11 pages of requirements based on outdated SEO techniques? Or perhaps it’s the hyper-focused version where the requirements are so rigid that only the incumbent agency could be qualified?  

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Topics: Prospecting, Business Management

Inbound Marketing Simplified by a Story

Posted by Chuck Bankoff on Sep 18, 2016 11:39:51 AM

Inbound Made Easy…

Sometimes it’s just easier to understand how something works by putting yourself in the place of someone who’s living it.  I was just looking for a way to simplify our Inbound Marketing strategy to a new client, and it accidentally turned into this blog post.

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Topics: Inbound Marketing, Business Management

How do I start my Digital Marketing Plan?

Posted by Chuck Bankoff on Sep 11, 2016 4:39:59 PM

If You don’t Have Time to do it Right….

Know Where You Stand BEFORE You Spend a Dime

Chasing buzz-words and shiny objects has a tendency to lead you right back where you started…with less resources to try it again.

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Topics: Digital Marketing, Inbound Marketing, Business Management

RankBrain: Is Google Changing Your Search Terms?

Posted by Geoffrey Wenger on Sep 4, 2016 12:17:23 PM

Google’s Out Thinking You….Again

If you’ve been search marketing for a while, then you’re probably familiar with the secrecy that has always surrounded the algorithm responsible for driving Google Search.

It’s the code that’s responsible, in part, for the tens-of-billions of dollars that the tech giant rakes in quarterly – and it has experienced an upgrade in the RankBrain update.

RankBrain, in short, is a machine learning technology that plays a huge role in the search results you see when you type a keyword query into Google.

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Topics: SEO