Digital Marketing News & Views

Local Pack & Ad Placement

Posted by Geoffrey Wenger on Aug 23, 2016 2:44:52 PM

Google Maps: 3 Search Results instead of 7!

2016 has seen Google make some pretty drastic changes by rearranging the search results pages that we’ve been accustom to for so long. Now there are 4 ads at the top, and three at the bottom of search results.

This has reduced the space available for organic search results on the first page for the keywords that companies are vying for. Face it, Google makes money on paid advertising, not organic search results.

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Topics: Paid Advertising, SEO

Difference between Search and Social traffic?

Posted by Chuck Bankoff on Aug 17, 2016 4:38:37 PM

Why Social Traffic is Different than Search Traffic

Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.

So the neighbor’s kid knocks a baseball through our living room window. My response is:

  1. Go to Facebook and look at pictures of cats
  2. Have a sandwich before the mayonnaise goes bad
  3. Have someone replace the window before the weather and unwanted visitors becomes an issue

If you answered “C”, you’re a conformist. Yep, you’re about to do what everyone else on the planet would do.

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Topics: Digital Marketing, Paid Advertising, SEO

How Much Does NOT Marketing Cost?

Posted by Chuck Bankoff on Jul 6, 2016 7:18:15 AM

 

The Death Spiral: Failure is NOT a Strategy

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.

It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.

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Topics: Insider, Digital Marketing, Business Management

Essential Tips for a Great Website Footer

Posted by Chuck Bankoff on Jun 26, 2016 5:56:28 PM

My Footer Fetish: A Look at the Bottom

Probably the most underutilized section of any website is the footer. You know…the very bottom of the page where you usually see the outdated copyright?

Here’s your chance to add value to your visitors, find a place to put all that boring stuff that you’re sort of obligated to provide… and perhaps show off a little creativity in an otherwise underappreciated section of your website.

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Topics: Digital Marketing, Website Design

How Pay-Per-Click Ad Groups Work

Posted by Chuck Bankoff on Jun 19, 2016 7:00:32 PM

PPC 101, Sign In here…

Pay-Per-Click is the single fastest way to send traffic directly to your website. Period. It’s also the fastest way to blow your budget if you don’t know what you’re doing. Google makes it sound easy, and to some extent it is. The difference is in the fine-tuning, and employing best practices. Here is one of the best practices.

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Topics: Paid Advertising

Digital Marketing: Who’s in Charge of this Thing?

Posted by Chuck Bankoff on Jun 7, 2016 8:00:04 AM

Having a website is not a strategy. Neither is hope…

Websites don’t age gracefully. They just sort of get old. Websites don’t just get found because of divine intervention…somebody’s got to drive this thing.

You can hire an intern, hand it off to your staff, or hand it off to a professional. Each of these choices has their own unique advantages and repercussions.

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Topics: Digital Marketing, Business Management

Can I Show up more than once on Google?

Posted by Chuck Bankoff on May 18, 2016 6:00:10 PM

SERP 101: Cannibalizing a Google Search Results Page

If you pay attention, you might notice that when you search for something on Google, the results are broken into several very distinctive sections. If you do EVERYTHING right, you actually may be able to show up on several (if not all) of these sections. I can prove it.

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Topics: Digital Marketing, SEO

Local Listings for Local Business

Posted by Chuck Bankoff on May 1, 2016 7:15:20 AM

The Care and Feeding of Your Local Listings

Yes, local optimization is important even if you aren’t a local business. No, they don’t take care of themselves. In fact, I’ve found that most of our clients shoot themselves in the foot by trivializing their listings and not paying attention to the basics. You have to do your listings right… and you have to do the right listings.

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Topics: Digital Marketing, SEO

The Wackiest Lead I Ever Got

Posted by Chuck Bankoff on Apr 24, 2016 8:50:29 AM

Angry Emoji Means Business

As a Digital Marketing firm, we feel obligated to eat our own dog food, or as my French associates would say "drink our own Champagne”. Like most businesses, we get leads from multiple sources. But I never got one before from an angry emoji.

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Topics: Digital Marketing, SEO, Online Reputation

13 SEO Things You Can (Sort of) Do Yourself

Posted by Chuck Bankoff on Apr 3, 2016 2:19:44 PM

13 SEO Things You Can (Sort of) Do Yourself

I’m putting the final touches on an eBook I’m writing in preparation for an industry conference I’m speaking at later in the week, and it occurred to me that this would make a great blog post. Problem is, it’s a full eBook, not a blog. So my challenge is to create a post using only 1 paragraph for each topic... and make sure it’s still useful AND quickly readable.

Challenge accepted…

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Topics: Website Design, SEO