Each year about this time I take a moment to congratulate myself and tell the world what a great job I did sharing my vast knowledge of digital marketing. It’s not that I write particularly good (or is it well?), it’s that I can still think of things to write about.
The Search for the Elusive Website Pricing Model
How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.
Guess what? It’s not just backlinks
Google has over 200 different factors that determine where you rank in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were important:
Getting Lost Doesn’t Have to be Boring
You’ve been there, just cruising along on a website, and bam! You hit a brick wall. The dreaded “404 Page Not Found” error. Damn, what a crappy website!
Wait, how do you know that visitors to YOUR website aren’t hitting that same brick wall? Well you don’t. It could be an issue with a missing or moved page, or it might not even be an issue with your website, it could be as simple as your visitor manually mistyping in a page. It’s inevitable, so why not have some fun with it?
Be Different…Just Like Everyone Else
I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.
When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.
Pros & Cons of Strategies You’ve Already Heard About
If you’re not familiar with these strategies, you’re probably familiar with the buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense based on your business. Let’s start with the one that gets leads the fastest…
What Happened? My Website Didn’t Used to Suck
You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was! Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked:
Cleanliness is Next to Googleness
Are you constantly adding new content to your website? Good! Google loves fresh new content…but they love quality over quantity even more.
The problem is, just adding new content without removing “thin” content pages with low user engagement, and duplicate or repetitious information about an important topic may be diluting your new quality content. This may be more serious than you think.
Thoughts on Wasting Everyone’s Time
I get the occasional RFP (Request For Proposal)…it says so, right there in the subject line of the email! Oh the thrill… our next best customer just sought us out for no particular reason. High fives all around!
With two parts anticipation, one part skepticism, and the ubiquitous drum roll playing faintly in the back of my head, I open it up. Which version will I get? The one with 6 pages of fill in the blanks with information that is easily obtainable on our website, followed by 11 pages of requirements based on outdated SEO techniques? Or perhaps it’s the hyper-focused version where the requirements are so rigid that only the incumbent agency could be qualified?
Inbound Made Easy…
Sometimes it’s just easier to understand how something works by putting yourself in the place of someone who’s living it. I was just looking for a way to simplify our Inbound Marketing strategy to a new client, and it accidentally turned into this blog post.