Digital Marketing News & Views

5 Signs it’s Time for a Website Update

Posted by Chuck Bankoff on Oct 9, 2016 5:05:22 PM

What Happened? My Website Didn’t Used to Suck

You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was!  Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked:

Read More

Topics: Website Design, Business Management

Clean Your Cruft and Rank Higher in Google

Posted by Chuck Bankoff on Oct 2, 2016 3:33:46 PM

Cleanliness is Next to Googleness

Are you constantly adding new content to your website? Good! Google loves fresh new content…but they love quality over quantity even more.

The problem is, just adding new content without removing “thin” content pages with low user engagement, and duplicate or repetitious information about an important topic may be diluting your new quality content. This may be more serious than you think.

Read More

Topics: Website Design, SEO, Google Analytics

RFP doesn't Mean Respect For People

Posted by Chuck Bankoff on Sep 25, 2016 2:47:00 PM

Thoughts on Wasting Everyone’s Time

I get the occasional RFP (Request For Proposal)…it says so, right there in the subject line of the email! Oh the thrill… our next best customer just sought us out for no particular reason. High fives all around!

With two parts anticipation, one part skepticism, and the ubiquitous drum roll playing faintly in the back of my head, I open it up. Which version will I get? The one with 6 pages of fill in the blanks with information that is easily obtainable on our website, followed by 11 pages of requirements based on outdated SEO techniques? Or perhaps it’s the hyper-focused version where the requirements are so rigid that only the incumbent agency could be qualified?  

Read More

Topics: Prospecting, Business Management

Inbound Marketing Simplified by a Story

Posted by Chuck Bankoff on Sep 18, 2016 11:39:51 AM

Inbound Made Easy…

Sometimes it’s just easier to understand how something works by putting yourself in the place of someone who’s living it.  I was just looking for a way to simplify our Inbound Marketing strategy to a new client, and it accidentally turned into this blog post.

Read More

Topics: Inbound Marketing, Business Management

How do I start my Digital Marketing Plan?

Posted by Chuck Bankoff on Sep 11, 2016 4:39:59 PM

If You don’t Have Time to do it Right….

Know Where You Stand BEFORE You Spend a Dime

Chasing buzz-words and shiny objects has a tendency to lead you right back where you started…with less resources to try it again.

Read More

Topics: Digital Marketing, Inbound Marketing, Business Management

RankBrain: Is Google Changing Your Search Terms?

Posted by Geoffrey Wenger on Sep 4, 2016 12:17:23 PM

Google’s Out Thinking You….Again

If you’ve been search marketing for a while, then you’re probably familiar with the secrecy that has always surrounded the algorithm responsible for driving Google Search.

It’s the code that’s responsible, in part, for the tens-of-billions of dollars that the tech giant rakes in quarterly – and it has experienced an upgrade in the RankBrain update.

RankBrain, in short, is a machine learning technology that plays a huge role in the search results you see when you type a keyword query into Google.

Read More

Topics: SEO

Modern Website Design, To Scroll or Not to Scroll

Posted by Chuck Bankoff on Aug 28, 2016 4:50:06 PM

No Scrolling Please...

“And don’t forget…no scrolling. Everything has to be above the fold. I want everything where people can see it. I just don’t want to take the chance that they might miss something.”

-Every Client We've Ever Had

Read More

Topics: Website Design

Local Pack & Ad Placement

Posted by Geoffrey Wenger on Aug 23, 2016 2:44:52 PM

Google Maps: 3 Search Results instead of 7!

2016 has seen Google make some pretty drastic changes by rearranging the search results pages that we’ve been accustom to for so long. Now there are 4 ads at the top, and three at the bottom of search results.

This has reduced the space available for organic search results on the first page for the keywords that companies are vying for. Face it, Google makes money on paid advertising, not organic search results.

Read More

Topics: Paid Advertising, SEO

Difference between Search and Social traffic?

Posted by Chuck Bankoff on Aug 17, 2016 4:38:37 PM

Why Social Traffic is Different than Search Traffic

Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.

So the neighbor’s kid knocks a baseball through our living room window. My response is:

  1. Go to Facebook and look at pictures of cats
  2. Have a sandwich before the mayonnaise goes bad
  3. Have someone replace the window before the weather and unwanted visitors becomes an issue

If you answered “C”, you’re a conformist. Yep, you’re about to do what everyone else on the planet would do.

Read More

Topics: Digital Marketing, Paid Advertising, SEO

How Much Does NOT Marketing Cost?

Posted by Chuck Bankoff on Jul 6, 2016 7:18:15 AM


The Death Spiral: Failure is NOT a Strategy

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.

It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.

Read More

Topics: Insider, Digital Marketing, Business Management