Digital Marketing News & Views

Inbound Marketing Simplified by a Story

Posted by Chuck Bankoff on Sep 18, 2016 11:39:51 AM

Inbound Made Easy…

Sometimes it’s just easier to understand how something works by putting yourself in the place of someone who’s living it.  I was just looking for a way to simplify our Inbound Marketing strategy to a new client, and it accidentally turned into this blog post.

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Topics: Inbound Marketing, Business Management

How do I start my Digital Marketing Plan?

Posted by Chuck Bankoff on Sep 11, 2016 4:39:59 PM

If You don’t Have Time to do it Right….

Know Where You Stand BEFORE You Spend a Dime

Chasing buzz-words and shiny objects has a tendency to lead you right back where you started…with less resources to try it again.

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Topics: Digital Marketing, Inbound Marketing, Business Management

RankBrain: Is Google Changing Your Search Terms?

Posted by Geoffrey Wenger on Sep 4, 2016 12:17:23 PM

Google’s Out Thinking You….Again

If you’ve been search marketing for a while, then you’re probably familiar with the secrecy that has always surrounded the algorithm responsible for driving Google Search.

It’s the code that’s responsible, in part, for the tens-of-billions of dollars that the tech giant rakes in quarterly – and it has experienced an upgrade in the RankBrain update.

RankBrain, in short, is a machine learning technology that plays a huge role in the search results you see when you type a keyword query into Google.

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Topics: SEO

Modern Website Design, To Scroll or Not to Scroll

Posted by Chuck Bankoff on Aug 28, 2016 4:50:06 PM

No Scrolling Please...

“And don’t forget…no scrolling. Everything has to be above the fold. I want everything where people can see it. I just don’t want to take the chance that they might miss something.”

-Every Client We've Ever Had

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Topics: Website Design

Local Pack & Ad Placement

Posted by Geoffrey Wenger on Aug 23, 2016 2:44:52 PM

Google Maps: 3 Search Results instead of 7!

2016 has seen Google make some pretty drastic changes by rearranging the search results pages that we’ve been accustom to for so long. Now there are 4 ads at the top, and three at the bottom of search results.

This has reduced the space available for organic search results on the first page for the keywords that companies are vying for. Face it, Google makes money on paid advertising, not organic search results.

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Topics: Paid Advertising, SEO

Difference between Search and Social traffic?

Posted by Chuck Bankoff on Aug 17, 2016 4:38:37 PM

Why Social Traffic is Different than Search Traffic

Traffic to your website comes in multiple flavors, but they aren’t the same in terms of quality, cost and intent.

So the neighbor’s kid knocks a baseball through our living room window. My response is:

  1. Go to Facebook and look at pictures of cats
  2. Have a sandwich before the mayonnaise goes bad
  3. Have someone replace the window before the weather and unwanted visitors becomes an issue

If you answered “C”, you’re a conformist. Yep, you’re about to do what everyone else on the planet would do.

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Topics: Digital Marketing, Paid Advertising, SEO

How Much Does NOT Marketing Cost?

Posted by Chuck Bankoff on Jul 6, 2016 7:18:15 AM

 

The Death Spiral: Failure is NOT a Strategy

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is a decision that one of our client’s made just days ago.

It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.

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Topics: Insider, Digital Marketing, Business Management

Essential Tips for a Great Website Footer

Posted by Chuck Bankoff on Jun 26, 2016 5:56:28 PM

My Footer Fetish: A Look at the Bottom

Probably the most underutilized section of any website is the footer. You know…the very bottom of the page where you usually see the outdated copyright?

Here’s your chance to add value to your visitors, find a place to put all that boring stuff that you’re sort of obligated to provide… and perhaps show off a little creativity in an otherwise underappreciated section of your website.

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Topics: Digital Marketing, Website Design

How Pay-Per-Click Ad Groups Work

Posted by Chuck Bankoff on Jun 19, 2016 7:00:32 PM

PPC 101, Sign In here…

Pay-Per-Click is the single fastest way to send traffic directly to your website. Period. It’s also the fastest way to blow your budget if you don’t know what you’re doing. Google makes it sound easy, and to some extent it is. The difference is in the fine-tuning, and employing best practices. Here is one of the best practices.

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Topics: Paid Advertising

Digital Marketing: Who’s in Charge of this Thing?

Posted by Chuck Bankoff on Jun 7, 2016 8:00:04 AM

Having a website is not a strategy. Neither is hope…

Websites don’t age gracefully. They just sort of get old. Websites don’t just get found because of divine intervention…somebody’s got to drive this thing.

You can hire an intern, hand it off to your staff, or hand it off to a professional. Each of these choices has their own unique advantages and repercussions.

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Topics: Digital Marketing, Business Management