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Digital Marketing News & Views

6 Essential Tips for School Websites

Posted by Chuck Bankoff on Mar 19, 2017 5:11:05 PM

Why School Websites?

No particular reason, other than its easer to put things into perspective when you have something you can visualize. These six tips are universal, but charter schools, private schools and college marketing is a pet project of mine, so we have a lot of experience we can relate to.

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Topics: Website Design, School Marketing

Best Practices for Hiring SEO Consultants

Posted by Chuck Bankoff on Feb 27, 2017 5:47:24 PM

How to Hire for SEO…In Googles’ Own Words

About a year ago I wrote an eBook titled “The Digital Marketing Smell Test - How to Hire an Agency that Doesn’t Stink”.  It was written by a digital agency, about digital agencies. Frankly, it was all the stuff that the charlatans and pretenders don’t want you to ask about.

Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.

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Topics: SEO

Why Does Google cost more than Facebook?

Posted by Chuck Bankoff on Feb 20, 2017 5:23:53 PM

Which is your best investment?

Google and Facebook are both great marketing solutions, but they aren’t interchangeable. They each have their place in your marketing tool-kit, but depending on the stage of your buyer’s journey, one of them might be more appropriate than the other.

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Topics: Paid Advertising, Prospecting

Charter School Marketing, Digital v. Traditional

Posted by Chuck Bankoff on Jan 30, 2017 5:42:48 PM

Every Student has a Shelf Life

As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school.

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Topics: School Marketing

How Do I Choose the Best Domain Name?

Posted by Chuck Bankoff on Jan 22, 2017 6:58:59 PM

Digital Marketing 101: Domain Names

Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.

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Topics: Digital Marketing, Business Management

My Self-Serving List of Digital Marketing Articles that I Wrote – (2016 Edition)

Posted by Chuck Bankoff on Jan 1, 2017 11:32:20 AM

Each year about this time I take a moment to congratulate myself and tell the world what a great job I did sharing my vast knowledge of digital marketing. It’s not that I write particularly good (or is it well?), it’s that I can still think of things to write about.

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Topics: Digital Marketing, Website Design

How Much Does a Website Cost?

Posted by Chuck Bankoff on Dec 18, 2016 4:42:50 PM

The Search for the Elusive Website Pricing Model

How much does a website cost? Good question. How much does a car cost? How much does food cost? Lobster tails are food, but then again, so are Raman Noodles. Truth be told, I have a good reason for not having a good answer. Read on.

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Topics: Website Design, Business Management

5 Things You Don’t Know That Affect Your Search Rankings

Posted by Chuck Bankoff on Nov 27, 2016 5:30:00 AM

Guess what? It’s not just backlinks

Google has over 200 different factors that determine where you rank in the search results. Some of them technical in nature, but here are 5 easy ones that I bet you didn’t know were important:

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Topics: Website Design, SEO

Make 404 Error Pages Work for You

Posted by Chuck Bankoff on Nov 14, 2016 5:15:00 AM

Getting Lost Doesn’t Have to be Boring

You’ve been there, just cruising along on a website, and bam! You hit a brick wall. The dreaded “404 Page Not Found” error. Damn, what a crappy website!

Wait, how do you know that visitors to YOUR website aren’t hitting that same brick wall? Well you don’t. It could be an issue with a missing or moved page, or it might not even be an issue with your website, it could be as simple as your visitor manually mistyping in a page. It’s inevitable, so why not have some fun with it?

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Topics: Digital Marketing, Website Design

The Worst Marketing Advice I Ever Got

Posted by Chuck Bankoff on Nov 6, 2016 5:00:00 AM

Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

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Topics: Digital Marketing, Prospecting, Business Management


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