First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.
Digital Strategies… Interrelated & Codependent
Search rankings effect traffic. Visitor engagement influence search rankings. Social media traffic signals search engines. Content influences search and visitor engagement. Reviews effect conversions. Your website architecture effects your sites “stickiness”. And your calls-to-action affects your enrollment pipeline.
Topics: Digital Marketing
The Power of Marketing Automation
Did you know that 79% of marketing leads never convert into sales? Then again, 100% of marriage proposals are declined on the first date. Maybe we should have gotten to know each other a little better first?
Online Reviews is a Competition
Admit it, you’re attracted to those 5-stars reviews just like a striped bass to a shiny fishing lore. Those gold stars are designed to elicit feelings of good will and success ever since your elementary school teacher placed that first sticker on your homework paper.
Topics: Online Reputation
Here’s a Tip… Answer the Phone!
Does your charter school, private school or college rely on phone calls to keep your enrollments up? Are you answering every call? Don’t worry, you have an answering machine, right? Sorry to disappoint you, but that’s not good enough. Here’s why…
Why School Websites?
No particular reason, other than its easier to put things into perspective when you have something you can visualize. These six tips are universal, but charter schools, private schools and college marketing is a pet project of mine, so we have a lot of experience we can relate to.
How to Hire for SEO…In Googles’ Own Words
About a year ago I wrote an eBook titled “The Digital Marketing Smell Test - How to Hire an Agency that Doesn’t Stink”. It was written by a digital agency, about digital agencies. Frankly, it was all the stuff that the charlatans and pretenders don’t want you to ask about.
Now Google has one-upped me with a video about the exact same subject. And yes, I highly recommend it to any company looking into hiring an online marketing agency or consultant. In fact, I find it refreshingly validating.
Which is your best investment?
Google and Facebook are both great marketing solutions, but they aren’t interchangeable. They each have their place in your marketing tool-kit, but depending on the stage of your buyer’s journey, one of them might be more appropriate than the other.
Every Student has a Shelf Life
As you congratulate yet another graduating class, or say goodbye to students who move on for their own reasons, the business person in you realizes that you need to enroll more students just to keep pace with the needs of the school.
Topics: School Marketing
Digital Marketing 101: Domain Names
Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.