Digital Marketing News & Views

Should I Outsource Marketing, or do it In-house?

Posted by Chuck Bankoff on Nov 12, 2017 9:16:00 AM

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Having a website is not a strategy. Neither is hope…

Websites don’t age gracefully. They just sort of get old. Websites don’t just get found because of divine intervention…somebody’s got to drive this thing.

You can hire an intern, hand it off to your staff, or hand it off to a professional. Each of these choices has their own unique advantages and repercussions.

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Topics: Digital Marketing, Business Management

Live Chat for Schools & Businesses

Posted by Chuck Bankoff on Nov 5, 2017 4:29:35 PM

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If you don’t have time to talk, there’s always time to chat

Just put live chat on your website they said. It will double your leads they said. Well that didn’t work out…the most response I got was one guy from China asking me for a job.

Fortunately, I gave it another try.

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Topics: Social Selling, Prospecting, School Marketing

Don’t You Hate Getting Sued for Using the Wrong Image?

Posted by Chuck Bankoff on Oct 29, 2017 3:23:00 PM

Hello-Suing

So what are the odds that the owner of an image will stumble across that image that you “borrowed” for your website or blog and make a big honkin’ deal about it? Waaaaay better than you think.

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Topics: Insider, Website Design

Essential Tips for a Great Website Footer

Posted by Chuck Bankoff on Oct 8, 2017 5:56:00 AM

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My Footer Fetish: A Look at the Bottom

Probably the most underutilized section of any website is the footer. You know…the very bottom of the page where you usually see the outdated copyright?

Here’s your chance to add value to your visitors, find a place to put all that boring stuff that you’re sort of obligated to provide… and perhaps show off a little creativity in an otherwise underappreciated section of your website.

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Topics: Digital Marketing, Website Design

What is a Lead Magnet?

Posted by Chuck Bankoff on Sep 10, 2017 10:38:21 AM

What is a Lead Magnet?

Lead magnets are irresistible “bribes” that a prospect would find so compelling, that they would exchange their precious contact information to download it. It might be an eBook, or a guide, or access to a private series of videos.

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Topics: Inbound Marketing

How much should a School Budget for Marketing?

Posted by Chuck Bankoff on Aug 29, 2017 6:00:00 AM

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A Different Way of Thinking about School Marketing

Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis?

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Topics: School Marketing

The Worst Marketing Advice I Ever Got

Posted by Chuck Bankoff on Aug 27, 2017 9:49:00 AM

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Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

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Topics: Digital Marketing, Prospecting, Business Management

5 Ways to Convince Your Boss You Don’t Suck at Marketing

Posted by Chuck Bankoff on Aug 6, 2017 7:58:09 AM

 

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Digital Marketing Strategies to make your boss look like a Genius

The thing about marketing is you can’t just do it, you have to prove it. Unfortunately, you can suck at marketing, even if someone else is doing it.

Fortunately, all bosses have a weakness…they succumb to data, strategy, and even educated speculation. Want to not suck at marketing? Here are 5 tips that will leave your boss thinking she’s a genius…for hiring you.

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Topics: Digital Marketing, Inbound Marketing, School Marketing

5 Reasons Your Marketing Agency Lost that New Car Smell

Posted by Chuck Bankoff on Jul 24, 2017 5:00:03 PM

Charter School Marketing Agency

Is your Digital Agency doing all it can, or just what’s in the contract?

The answer is…you have no idea. Unless you undergo a marketing audit, or talk with someone else in the industry, you don’t have anything to compare to. What you might have however, is a gut feeling.

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Topics: Digital Marketing, School Marketing

How Much Does Digital Marketing Cost?

Posted by Chuck Bankoff on Jul 4, 2017 9:44:00 AM

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First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.

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Topics: Digital Marketing, Inbound Marketing

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