Digital Marketing News & Views

A Different Angle on Creating Sales Content

Posted by Chuck Bankoff on Jun 24, 2018 10:40:12 AM

Unique Content Ideas

The most effective sales content addresses what your customers care about, not what you care to tell them about. Good content that moves the sales needle doesn’t just inform, it builds trust…and nothing builds trust more than honesty.

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Topics: Social Selling

Should I Outsource Marketing, or do it In-house?

Posted by Chuck Bankoff on May 27, 2018 9:16:00 AM



Having a website is not a strategy. Neither is hope…

Websites don’t age gracefully. They just sort of get old. Websites don’t just get found because of divine intervention…somebody’s got to drive this thing.

You can hire an intern, hand it off to your staff, or hand it off to a professional. Each of these choices has their own unique advantages and repercussions.

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Topics: Digital Marketing, Business Management

Digital Marketing Blueprint, When all You Need is the Plan

Posted by Chuck Bankoff on Dec 4, 2017 5:54:32 PM

Digital Marketing Blueprint.jpg

When You Want to Take Charge of Your Own Marketing. 

Every morning I walk by this construction site and I see hard working, competent people diligently hammering, hauling building materials, and otherwise taking care of business. They sure look like they know what they’re doing. Do you think any of them designed the house?

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Topics: Digital Marketing, Business Management

Make 404 Error Pages Work for You

Posted by Chuck Bankoff on Nov 19, 2017 6:28:00 AM


Getting Lost Doesn’t Have to be Boring!

You’ve been there, just cruising along on a website, and bam! You hit a brick wall. The dreaded “404 Page Not Found” error. Damn, what a crappy website!

Wait, how do you know that visitors to YOUR website aren’t hitting that same brick wall? Well you don’t. It could be an issue with a missing or moved page, or it might not even be an issue with your website, it could be as simple as your visitor manually mistyping in a page. It’s inevitable, so why not have some fun with it?

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Topics: Digital Marketing, Website Design

Live Chat for Schools & Businesses

Posted by Chuck Bankoff on Nov 5, 2017 4:29:35 PM

Im not really here-Chat.jpg

If you don’t have time to talk, there’s always time to chat

Just put live chat on your website they said. It will double your leads they said. Well that didn’t work out…the most response I got was one guy from China asking me for a job.

Fortunately, I gave it another try.

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Topics: Social Selling, Prospecting, School Marketing

Don’t You Hate Getting Sued for Using the Wrong Image?

Posted by Chuck Bankoff on Oct 29, 2017 3:23:00 PM


So what are the odds that the owner of an image will stumble across that image that you “borrowed” for your website or blog and make a big honkin’ deal about it? Waaaaay better than you think.

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Topics: Insider, Website Design

Essential Tips for a Great Website Footer

Posted by Chuck Bankoff on Oct 8, 2017 5:56:00 AM


My Footer Fetish: A Look at the Bottom

Probably the most underutilized section of any website is the footer. You know…the very bottom of the page where you usually see the outdated copyright?

Here’s your chance to add value to your visitors, find a place to put all that boring stuff that you’re sort of obligated to provide… and perhaps show off a little creativity in an otherwise underappreciated section of your website.

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Topics: Digital Marketing, Website Design

What is a Lead Magnet?

Posted by Chuck Bankoff on Sep 10, 2017 10:38:21 AM

What is a Lead Magnet?

Lead magnets are irresistible “bribes” that a prospect would find so compelling, that they would exchange their precious contact information to download it. It might be an eBook, or a guide, or access to a private series of videos.

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Topics: Inbound Marketing

How much should a School Budget for Marketing?

Posted by Chuck Bankoff on Aug 29, 2017 6:00:00 AM


A Different Way of Thinking about School Marketing

Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis?

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Topics: School Marketing

The Worst Marketing Advice I Ever Got

Posted by Chuck Bankoff on Aug 27, 2017 9:49:00 AM


Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

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Topics: Digital Marketing, Prospecting, Business Management

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