Digital Marketing News & Views

What is a Lead Magnet?

Posted by Chuck Bankoff on Sep 10, 2017 10:38:21 AM

What is a Lead Magnet?

Lead magnets are irresistible “bribes” that a prospect would find so compelling, that they would exchange their precious contact information to download it. It might be an eBook, or a guide, or access to a private series of videos.

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Topics: Inbound Marketing

How much should a School Budget for Marketing?

Posted by Chuck Bankoff on Aug 29, 2017 6:00:00 AM

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A Different Way of Thinking about School Marketing

Before you embark on a school marketing program, you need to understand the true value of acquiring a new student for your school. Ask yourself this; How many new students would I need each month to off-set my marketing budget and exponentially increase enrollments on a regular basis?

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Topics: School Marketing

The Worst Marketing Advice I Ever Got

Posted by Chuck Bankoff on Aug 27, 2017 9:49:00 AM

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Be Different…Just Like Everyone Else

I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.

When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.

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Topics: Digital Marketing, Prospecting, Business Management

5 Ways to Convince Your Boss You Don’t Suck at Marketing

Posted by Chuck Bankoff on Aug 6, 2017 7:58:09 AM

 

School-Marketing-Strategies.png.jpgDigital Marketing Strategies to make your boss look like a Genius

The thing about marketing is you can’t just do it, you have to prove it. Unfortunately, you can suck at marketing, even if someone else is doing it.

Fortunately, all bosses have a weakness…they succumb to data, strategy, and even educated speculation. Want to not suck at marketing? Here are 5 tips that will leave your boss thinking she’s a genius…for hiring you.

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Topics: Digital Marketing, Inbound Marketing, School Marketing

5 Reasons Your Marketing Agency Lost that New Car Smell

Posted by Chuck Bankoff on Jul 24, 2017 5:00:03 PM

Charter School Marketing Agency

Is your Digital Agency doing all it can, or just what’s in the contract?

The answer is…you have no idea. Unless you undergo a marketing audit, or talk with someone else in the industry, you don’t have anything to compare to. What you might have however, is a gut feeling.

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Topics: Digital Marketing, School Marketing

How Much Does Digital Marketing Cost?

Posted by Chuck Bankoff on Jul 4, 2017 9:44:00 AM

How-Much-Does-Marketing-Cost

First, I’m not crazy about the concept of the “billable hour”. It’s archaic and the tally to the client can be unpredictable. Clients should not have to pay for agency inefficiencies, and agencies should not have to be restricted by maximum hours to get the job done. Still, both parties need a point of reference to determine value.

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Topics: Digital Marketing, Inbound Marketing

Digital Marketing isn’t a Menu, it’s a Strategy

Posted by Chuck Bankoff on Jun 19, 2017 6:53:57 PM

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Digital Strategies… Interrelated & Codependent

Search rankings effect traffic. Visitor engagement influence search rankings. Social media traffic signals search engines. Content influences search and visitor engagement. Reviews effect conversions. Your website architecture effects your sites “stickiness”. And your calls-to-action affects your enrollment pipeline.

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Topics: Digital Marketing

“Lead Nurturing” and the Science of Patience

Posted by Chuck Bankoff on May 29, 2017 12:35:42 PM

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The Power of Marketing Automation

Did you know that 79% of marketing leads never convert into sales? Then again, 100% of marriage proposals are declined on the first date. Maybe we should have gotten to know each other a little better first?

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Topics: Inbound Marketing, Prospecting

Whoever Has the Most Stars, Wins

Posted by Chuck Bankoff on May 22, 2017 5:25:56 PM

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Online Reviews is a Competition

Admit it, you’re attracted to those 5-stars reviews just like a striped bass to a shiny fishing lore. Those gold stars are designed to elicit feelings of good will and success ever since your elementary school teacher placed that first sticker on your homework paper.

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Topics: Online Reputation

Charter School Marketing Tips

Posted by Chuck Bankoff on May 7, 2017 4:56:22 PM

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Here’s a Tip… Answer the Phone!

Does your charter school, private school or college rely on phone calls to keep your enrollments up? Are you answering every call? Don’t worry, you have an answering machine, right? Sorry to disappoint you, but that’s not good enough. Here’s why…

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Topics: Business Management, School Marketing

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