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Digital Marketing News & Views

Whoever Has the Most Stars, Wins

Posted by Chuck Bankoff on May 22, 2017 5:25:56 PM

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Online Reviews is a Competition

Admit it, you’re attracted to those 5-stars reviews just like a striped bass to a shiny fishing lore. Those gold stars are designed to elicit feelings of good will and success ever since your elementary school teacher placed that first sticker on your homework paper.

Consumers want confirmation that you’ve made other consumers happy

Parents want to see proof that other parents think highly of your school before enrolling their children. Homeowners want an indication that they can expect satisfaction from your Glass & Mirror shop. Businesses want a warm-fuzzy that a digital marketing agency can deliver the goods.

By the numbers…

  • For every star a business gets, you can expect to get a 5-9% increase in business revenue.
  • Reviews contribute to 10% of Googles Search Ranking results.
  • 90% of consumers read less than 10 Reviews before forming an opinion about a business.
  • 72% of consumers say that positive reviews make them trust a local business more.
  • According to Google, “business listings that had at least 3+ star reviews took 41 out of 47 clicks.

What are your customers saying about you?

It’s easy enough to find out. Just search for your company name along with the word “reviews”. Do you like what you see? Bad reviews, and even no reviews are unacceptable and must be dealt with. If you’re just waiting around waiting for those 5-star reviews to roll-in, it doesn’t really work that way.

Consumers are much more likely to leave a negative review if they are dissatisfied, than happy customers are likely to leave a positive review without you first being proactive. Consumers DON’T leave great reviews simply because you did your job.

What should I do about Customer Reviews?

Glad you asked. I have a few resources for you:

People are Talking About You…Without You: This is a SlideShare presentation I did a couple of years ago that got a lot of attention. It covers different ways to handle negative reviews, but I think the example of the “wrong way” to handle a review on slide #24 is worth the view alone.

How Online Reviews Can Either Make Or Break Your Business? This is a well-researched Infographic from the folks at WebsiteBuilder.org. In fact, it’s where I plagiarized the statistics I cited above. Sure, I can continue to bootleg their hard work, but they graciously let me reproduce it below. That’s even easier.

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Infographic Courtessey of WebsiteBuilder.org.

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Topics: Online Reputation

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